Brand deals without the inbox. Reach without the guesswork.
Croud started with a simple observation: creator advertising runs on DMs, spreadsheets and trust — and breaks as soon as either side tries to scale it.
Our story
Creators were saying no to most brand deals because each one meant a week of back-and-forth. Brands were overpaying for the few that got through, with no way to know which creators would ever say yes.
So we flipped the order. On Croud, creators publish their rules first — categories, prices, pacing, posting windows and how they approve. Advertisers write one brief, and it only reaches the accounts that already said yes to it.
Everything in between — AI-assisted captions in the brand's voice, approvals, publishing with disclosure, escrowed payments and reporting — is handled by the platform, and available over the API and MCP server.
What we believe
Creators set the rules
Consent comes first. A creator's policy is enforced before any brand can ask — not negotiated in a DM afterwards.
Money moves predictably
Funds are reserved at approval, charged on publish and released on completion. Every movement is in a ledger.
Disclosure is not optional
Every sponsored post carries the paid-partnership label and #ad. Trust is what makes creator ads work.
Open and programmable
Bring your own AI key, use the REST API and webhooks, and let your own agents work through the MCP server.
- Focus
- Instagram creator ads
- Two sides
- Creators · Advertisers
- Business model
- Subscriptions + marketplace fees on both sides
- Built for
- Brands, agencies, creators
Work with us